If you haven’t been reading the news lately, mobile technology is the future. With the proliferation of smartphones and tablets, consumers spend more time on these devices than ever before. You simply can’t afford to not pay attention to this seemingly trivial fact any longer. Mobile is quickly growing into not only a legitimate marketing channel, but is also on it’s way to becoming a major one, and is your ticket to success in the future.
As the mobile sphere matures, more and more companies, from the super enterprises like Google, Apple, Facebook, et. al., all the way down to sexy new startups are driving innovation in this sector. We’ve even got a handful in Boston as well.
And lucky for you, Jennifer Lum, founder of Adelphic Mobile and noble crusader at the forefront of this new movement will stop by to teach a class at Intelligent.ly on August 19th on Everything You Need to Know About Mobile Ad Tech. She’ll share her knowledge and give you what it takes to get a leg up in this new frontier. Sign up below.
Jennifer Lum isn’t the only one in Boston making waves in the mobile space, though. We’ve rounded up a list of four mobile companies based in this city that you should make a point to pay attention to.
Based in Westborough, MA and founded in 2003, the company’s name means “snap of the fingers” in Telugu, a South Indian Language. Chitika operates the second largest strategically targeted ad network in the world, serving over 450 million users over 4 billion ads each month on over 300,000 sites. They’re blazing the trail in mobile ad tech, and even publish news and special reports from their independent research arm.
Raj Aggarwhal founded this company in 2009 with the mission to empower brands to create great relationships with their mobile and web app users. Since then, big name companies like eBay, Salesforce.com, Microsoft, and The New York Times have signed on to use their services, which now supports over 5000 customers and 20,000 apps. They also have a great blog, so take a look and learn more about the mobile space.
According to their website, Locately’s “proprietary data mining engine analyzes location data collected from opted-in mobile phones to understand what consumers are doing in the real world: where people shop, how they get to and from a given location, which stores they drive past, and much more.”
This company is literally defining the term “mCommerce” or mobile commerce. The whole point of having an advertisement is to drive a consumer to buy, and ROAM provides the platform for that. According to their website, “ROAM provides the only end-to-end mobile commerce platform enabling merchant-facing businesses and retailers across the globe to quickly, easily and cost-effectively deliver innovative and secure mobile point of sale solutions to their customers.”
Boston clearly has some forces to be reckoned with operating in the mobile sphere. How will your company take advantage of the impending mobile revolution?