Intelligent.ly Insights: Ben Carcio

Intelligent.ly Insights

Ben Carcio

This week’s insights are brought to you by Ben Carcio, CEO of Promoboxx, a company that connects brand manufacturers with independent retailers to help retailers become better marketers. Since 2010, Ben and his team have expanded Promoboxx’s capabilities to help industry-leading Fortune 500 companies like, Chevrolet, Pepsi, and Timberland.  Ben lead by example to create alignment among his team, sharing his own experiences to support the continued development of each individual in the company.

What’s one piece of advice you wish someone had given you as a new manager?

Never mess with someone’s paycheck. Its sounds silly, but as leaders we sometimes forget that we’re providing our employees with a livelihood. When things are stable nobody thinks about it, but when there’s any hint of instability all other leadership tactics fly right out the window. For example, when I was running a 25 person painting company in college, I was a day late on making payroll and 6 of my best guys quit to join another “more stable” company. This lesson sticks with me every day.

As your team grows, how do you ensure that you remain aligned around a central vision?

Communicate the vision. Communicate the vision again. Then communicate the vision some more.

In your opinion, what’s a manager’s primary role?Promoboxx Team

Below average managers assign subtasks and authorize vacation time.  Amazing managers are leaders, and leaders empower their employees to do more by setting a clear vision, providing the right resources, and building a great support team around them.

What’s the biggest leadership challenge you’ve had to overcome? How did you do it?

Lack of experience. One of the best ways to lead is through the sharing of personal experience with employees. But with Promoboxx I’m hitting some new challenges that I’ve never experienced before. So, I’ve found the best way to overcome this is to borrow from the experience of others. You can do this by reading the hundreds of amazing leadership blogs out there, or even better, by reaching out to real live mentors for some 1:1 help over a coffee or beer.

Ben Carcio is a startup veteran with over 12 years of online brand marketing experience. He founded Promoboxx in 2010 and has been working hard ever since to provide retailers, like GE, Chevrolet, Pepsi, and Nestle, with the digital marketing tools they need to transform their brand. Ben has been known to share his insights with the startup community at the annual Boston Tech Co-Party, on the Promoboxx Blog, through Intelligent.ly, and beyond.

Want to learn leadership skills from more startup vets? Enroll in Intelligent.ly Exchange!

Rachel WaldmannRachel Waldmann
Content & Community Specialist
@rachelwaldmann

Be like Mike!

Mike Troiano“All the pain in your life will be caused by distance from the truth,” said Mike Troiano, CMO and self-proclaimed “Communicator-in-Chief” at Actifio. Think that’s profound? Now think about how a company that’s only 5 years old is already worth $1.4 billion dollars. With Troiano and a group of seriously intentional leaders at the helm, it’s no surprise that the copy data management company is rapidly growing into one of Boston’s biggest success stories.

On Monday night, Mike joined Intelligent.ly’s Abbie Waite for a fireside chat about leadership with 200 members of startup community. Perhaps most impressive about Mike is how he commands a room, like that funny uncle who you deeply respect and are also a little afraid of disappointing. In spite of huge success, he maintains his humility and charisma- admirable characteristics of a seasoned leader.

During the evening, Mike relayed sound words of advice. As a new professional getting my career off the ground, I’m making them words to live by. The resounding theme was that people are perhaps the greatest (and sometimes most difficult) part of being in business, and as a leader you have to establish enduring trust and open lines of communication right from the start.

Mike broke effective leadership into three actionable buckets:

Be Human
“Understand people, what matters to them, who they love, and what they’re afraid of,” Mike advised. Starting with the human side of management helps leaders motivate their teams, foster healthy conflict, and drive results.

Mike entertained the crowd with an anecdote about the epic difference between Italian sauce and gravy; sauce takes 20 minutes to whip up, while gravy is an all day affair, that requires slaving over a stove, and putting blood, sweat, and tears into the final product, but is worth every ounce of effort. The effort Mike puts into his gravy is paralleled only by the thought he puts into building relationships with his team. Ultimately, good business is good people, and exceptional leaders understand what motivates and challenges each individual member of a team.

Prioritize, Prioritize, Prioritize
Mike Troiano
Mike asserted that managers need to ask themselves, “What are the three most important things right I can do to grow our business right now?” Focus solely on doing those (and only those) three things. Take for instance, when Mike joined the executive team at Actifio. His first move was to identify key stakeholders, focus on understanding their needs and challenges, and create lists of each team member’s goals. Within the first week, he realized where the communication gaps were, and set a clear vision for moving forward. He asked himself, “What am I good at?” and set an actionable strategy for using his skills to fill in the gaps and add value to the team.

As a leader, you’ll have boundless opportunities, but Mike urged us to proceed with caution to avoid falling victim to the overwhelming choices that come with growing a company and a team. Choose a few areas where you can add value to your team, and give them all you’ve got. Prioritize.

Keep it Simple
Mike drove this home over and over: it’s a manager’s responsibility to set clear expectations for each team member right from the start. Communication should be clear, direct, and honest. This is the best (and if we’re being honest, only) way to retain employees for the long haul.

When a team member lacks success, leaders need to take a good hard look at the mirror and think about why this person’s results are not measuring up to the expectation. And then you have to think about what you can do to support each individual on your team. Do you need to clarify your expectations? Provide your team member with a tool or resource to improve their performance? Is there tension within the team? Whatever it is, it’s up to the leader to provide clarity. It’s as simple as that.

Preach, Mike. Preach.

Rachel WaldmannRachel Waldmann
Content & Community Specialist
@rachelwaldmann