There comes a point in the life of every startup where its ready to ditch the diapers and start walking on its own two feet. But although the revenue stream may be maturing, the company’s marketing efforts may not necessarily always be in tow. The tactics that worked at the beginning may not be the same ones that work later on, and it takes a great deal of execution and implementation to bring the organization to the next level.
This week, Joe Chernov, VP of Marketing at Kinvey, and Elle Woulfe, VP of Marketing at Backupify stopped by Intelligent.ly to share what’s worked to help them take their own companies from a startup using lean marketing to full fledged business. We gathered up some of the best tidbits from their class tweeted by students and have included them below, in addition to their slide deck. Enjoy!