Innovative startups all have one thing in common – they’re disruptive. Whether they’re revolutionizing inbound marketing like HubSpot, improving the way fundraisers connect with their donors like EverTrue, or pioneering cloud security like Carbonite, Boston-based companies are practicing disruptive innovation now more than ever.
Disruption should be Whitney Johnson’s middle name. Author, speaker, advisor, and one of the 50 Top Management Thinkers of the World, she is a leading force is conveying the power of disruption to transform people and companies. On November 12th, Johnson joined Intelligent.ly EMERGE, a one-day leadership workshop designed to help individual contributors become effective influencers. Through a powerful talk delivered to some of Boston’s top companies, she reminded the group that behind every great company are innovative leaders who turning new ideas into reality.
When she left Wall Street at the height of her career, everyone thought Johnson crazy to abandon prestige and stability, in favor of a new, more emotionally fulfilling challenge. It certainly wasn’t the usual corporate trajectory; but, it was a disruptive course, that would fulfill this need.
Her theory of disruptive innovation is simple: the most successful innovations are those that create new markets. They play where no one else is playing…yet.
We asked emerging leaders who attended the EMERGE workshop what they took away from Johnson’s talk, and how they (and you!) can put them into action:
Exploit Your Superpower
Sam Diters, Strategic Customer Success Manager, EverTrue
“It’s important to understand your strengths and take calculated risks. We can all fall victim to complacency. Whitney helped remind me that striving to grow through challenging myself is one of the only ways to reach my ultimate goals.”
Push Yourself Beyond Comfortable Limits
Lauren Stenstream, Senior Accountant, Carbonite
“The theory that both failure and lack of fulfillment in your career can be driving forces for innovation and success inspired me. Focusing in on areas where I can provide the most value has been critical in strategically planning my future.”
Take a Risk – A Market Risk
Kate Connors, Senior Account Executive, Metis Communications
“Whitney Johnson not only challenged me to be disruptive in my career, but also to help my clients become more disruptive in their industries. I’m challenging myself to find industry needs that aren’t being filled and help my clients address them with a tone and approach tailored to reach the members of their audiences.”
Find your Other Half
Amanda Iglesias, Product Manager, HubSpot
“In order to accelerate the progress of some of the projects I manage, I am evaluating them to determine what skills are required to make them successful. My goal is to identify folks who I partner with across our business who bring other strengths to the table.”
Want more strong insights from Whitney Johnson? Stay tuned for the release of her keynote!