This week’s insights are brought to you by Ben Carcio, CEO of Promoboxx, a company that connects brand manufacturers with independent retailers to help retailers become better marketers. Since 2010, Ben and his team have expanded Promoboxx’s capabilities to help industry-leading Fortune 500 companies like, Chevrolet, Pepsi, and Timberland. Ben lead by example to create alignment among his team, sharing his own experiences to support the continued development of each individual in the company.
What’s one piece of advice you wish someone had given you as a new manager?
Never mess with someone’s paycheck. Its sounds silly, but as leaders we sometimes forget that we’re providing our employees with a livelihood. When things are stable nobody thinks about it, but when there’s any hint of instability all other leadership tactics fly right out the window. For example, when I was running a 25 person painting company in college, I was a day late on making payroll and 6 of my best guys quit to join another “more stable” company. This lesson sticks with me every day.
As your team grows, how do you ensure that you remain aligned around a central vision?
Communicate the vision. Communicate the vision again. Then communicate the vision some more.
In your opinion, what’s a manager’s primary role?
Below average managers assign subtasks and authorize vacation time. Amazing managers are leaders, and leaders empower their employees to do more by setting a clear vision, providing the right resources, and building a great support team around them.
What’s the biggest leadership challenge you’ve had to overcome? How did you do it?
Lack of experience. One of the best ways to lead is through the sharing of personal experience with employees. But with Promoboxx I’m hitting some new challenges that I’ve never experienced before. So, I’ve found the best way to overcome this is to borrow from the experience of others. You can do this by reading the hundreds of amazing leadership blogs out there, or even better, by reaching out to real live mentors for some 1:1 help over a coffee or beer.
Ben Carcio is a startup veteran with over 12 years of online brand marketing experience. He founded Promoboxx in 2010 and has been working hard ever since to provide retailers, like GE, Chevrolet, Pepsi, and Nestle, with the digital marketing tools they need to transform their brand. Ben has been known to share his insights with the startup community at the annual Boston Tech Co-Party, on the Promoboxx Blog, through Intelligent.ly, and beyond.
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