In today’s day and age, we live our lives on the internet. From posting our pictures, sharing updates, and Tweeting constantly, our digital footprints are deeper and more real than ever before. Privacy concerns aside, this simple fact presents enormous opportunity and potential for telling one’s own story and creating a personal brand.
Most of us have a disjointed online identity. We all have the various social media profiles dispersed among the big three (Twitter, Facebook, and LinkedIn) and other lesser known ones, but we rarely use them to their full potential. When used correctly, social media can create a very strong and unified personal brand that produces real world results.
In order to help set you along the right path, Sarah Hodges, cofounder of Intelligent.ly and Head of Marketing at Smarterer, will be teaching a class on July 22 all about personal branding. And to give a sneak peak at what you should be aiming for, we’ve rounded up four Boston personalities who already have an awesome personal brand.
Joe is the VP of Marketing at Kinvey and arguably one of the best content marketers out there. He cranks out gold, including the Boston Startup Map, The Blog Tree Infographic, and The Content Grid and has thoroughly established himself as a thought leader in that industry. Named Content Marketer of the Year in 2012, Joe contributes to publications like Mashable and the Content Marketing Institute. He has over 14,000 followers on his Twitter handle, and shares interesting things on Helicopter to Work, his personal blog, among his many other presences on the web.
Dharmesh Shah is the iconic cofounder and CTO of HubSpot. Dharmesh is the quiet and modest tech guy, who has a not-so-modest following. In addition to being one of the founding fathers of Inbound Marketing, he also regularly writes for his wildly successful blog OnStartups. He recently surpassed 200,000 followers on his verified Twitter account, and makes his rounds speaking at conferences and engagements.
Banfield is the humorous and playful CEO and cofounder of Fresh Tilled Soil, a UI/UX design firm creating beautiful user interfaces, serving as the unofficial face of the company and tweeting under the company’s Twitter handle. He’s helped the firm trailblaze the burgeoning area of mobile and web design, and has led it to notoriety within the industry.
Brent Grinna is the Iowa farmboy, turned Ivy League student, turned successful startup CEO and founder of Evertrue. He’s had an article featured on CNN.com and regularly tweets on his Twitter handle. He’s even starred in Evertrue’s own hilarious Reunion Crashers trailer, as Reunion Crasher #1.
What are people saying about YOU? Do you have a strong personal brand online? Learn how to make yours stand out!