One Mighty OGSM: The Key to Leadership Success

When we launched, our central focus was on creating a hub for entrepreneurs  to learn from Boston’s top experts, and it’s been exciting to see this vision take flight. But over the course of the past year, we’ve talked to founders and startup team members in Boston who are searching for more; they’re hungry for in-depth leadership guidance, to help their teams navigate the challenges of organizational growth.



I’m thrilled to announce that Dana Artz is joining the team as the Executive Director, to oversee a series of new initiatives that foster professional development, through hands-on leadership workshops. Dana brings deep operational expertise and a passion for team-building to, and each of the new sessions she’s spearheading will remain true to our core commitment to connecting startups with top notch expertise.

The leadership workshop series kicks off on July 16th, with a half-day session for a small group of Boston startups, led by Dave Balter, CEO of BzzAgent and Exec Chair of Smarterer, around the OGSM (Objectives, Goals, Strategies and Measures) leadership framework.


From large companies like P&G, Tesco and dunnhumby, to local Boston startups like Promoboxx and Uber Sense and more, teams have embraced the OGSM  framework for over 50 years, as an exercise for creating alignment.

Dave BalterDave Balter has religiously used the tool in his own companies with great success, and over 10,000 people have viewed his SlideShare presentation about how to craft a transformative OGSM plan. Now it’s your turn to get in on the action.

This hands-on workshop geared toward startup CEOs will lead you and key stakeholders form your team to a clear articulation of your company’s objectives and goals for the next quarter, the strategies you’ll use to achieve them, and how you’ll measure success. You’ll leave empowered to take action, having renewed an understanding of your central aim.

During a private coaching session with Balter, Promoboxx CEO, Ben Carcio, learned just how powerful the OGSM framework can be. Carcio noted, “I used to just OGSM by myself, but found it was much better to OGSM with the rest of my team…The OGSM exercise initially showed that our team needed to be better aligned, but by the end of the process we had a clear vision and specific tactics to get us there. I highly recommend it for any growing start-up.”

Six startups will have the opportunity to learn how to use the OGSM as a dynamic benchmark for success, and an ongoing source of inspiration for your team. Ready to get in on the action?

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Sarah Hodges

About Sarah Hodges

Sarah Hodges the co-founder of, a learning campus that connects experts with entrepreneurs and professionals who want to hone their skills. Sarah serves as the Head of Marketing for Boston startup Smarterer, and contributes marketing strategy to NYC innovation consulting firm, Luminary Labs. Prior to Smarterer, Sarah worked as Director of Marketing at RunKeeper, helping the team grow to a community of over 10MM passionate fitness enthusiasts. Before RunKeeper, Sarah owned web analytics and online optimization at Carbonite, leading up to the company's 2010 IPO.

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  1. Pingback: names executive director, adds startup leadership trainings « Tony Rocha Official Blog

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