Don’t Be a Skill Hog

So, you picked up some sweet skills at an class.  Congrats.  You’re obviously uber-cool – hungry to learn and looking for new ways to win.

Blush all you want – we know it’s true.

We also know that since you’re the opposite of selfish, your natural instinct is to share your new skills with EVERYONE back at the office. But, of course you don’t want to be ‘that guy’ who always knows how to do things better.

Pocket this list and you’ll be good to go.

6 Tips for Sharing New Skills
  1. Bring a Friend Next Time. Or just sign them up for the email list so they can fly solo.
  2. Look At Me. Everyone-look-at-meEven if you’d never do this in person, it’s A-OK to do it online. Make your status: “Went back to school at Took [NAME] class last night. A+” and include the class link. When people comment, that’s your cue that they want to learn more. Twitter is even better (@Intelligent_ly)!
  3. Share the Deck. Since we post all classes on SlideShare, it’s easy to share on your company’s interwebs or circulate it in an email. Just remember to specifically tell people why they should look. EX: “check out the chart on slide #7; is this something we should try in our next campaign?”
  4. Skill Break. If a few people from your team are interested (float the idea first), block off 15 mins for a bagel break.  Don’t just summarize the class. Instead, recap the 3 ideas that are most applicable for your company and suggest ways to implement.
  5. Bring Your Team. Brain BoostHelp your friends boost their brainpower and suggest that your company pick up the tab. Suggest that you company join the Employee Class Program.  You’ll be able to encourage your peers to sign up for as many classes as they want for FREE!
  6. Blog It. Creating content is an awesome way to reinforce your new skills (learn-do-teach). And creating online content is the best way to establish your credentials.  Giddyup.  Start your own blog or ask to be a guest blogger somewhere else.  It’s easier than you think.

Justine’s GIANT LIST of Email Marketing Resources

Justine Jordan - looking fineFollowing her super useful class on Email Marketing at (see deck below), Justine offered to share her GIANT LIST of Email Marketing Resources that she’s compiled during her years on the job. Use wisely. Share liberally.  Justine Jordan is Director of Marketing at Litmus, where she leads content marketing, customer education and research initiatives. She’s massively passionate about email marketing, and hates being called a spammer.

Click here to see Justine's class at Intelligent.lyEmail Marketing – getting started and building an opt-in email list:

Gems from the Litmus blog that every email marketer should read:

Justine’s top 17 go-to sources for topnotch advice (in no particular order):


Get inspired – email examples to spark your creativity:

Digital marketing sites that you should know (they frequently email tips too):

Email Software Providers’ frequently post great tips:  

Justine admits that the blogs of her competitors ARE worth looking at!

THANK YOU JUSTINE! We also encourage following her rants and raves at @meladorri

4 Mobile Ad Tech Companies Making Waves in Boston

Mobile-Class2If you haven’t been reading the news lately, mobile technology is the future. With the proliferation of smartphones and tablets, consumers spend more time on these devices than ever before. You simply can’t afford to not pay attention to this seemingly trivial fact any longer. Mobile is quickly growing into not only a legitimate marketing channel, but is also on it’s way to becoming a major one, and is your ticket to success in the future.

As the mobile sphere matures, more and more companies, from the super enterprises like Google, Apple, Facebook, et. al., all the way down to sexy new startups are driving innovation in this sector. We’ve even got a handful in Boston as well.

And lucky for you, Jennifer Lum, founder of Adelphic Mobile and noble crusader at the forefront of this new movement will stop by to teach a class at on August 19th on Everything You Need to Know About Mobile Ad Tech. She’ll share her knowledge and give you what it takes to get a leg up in this new frontier. Sign up below.

Jennifer Lum isn’t the only one in Boston making waves in the mobile space, though. We’ve rounded up a list of four mobile companies based in this city that you should make a point to pay attention to.


mobile ad tech companies

Based in Westborough, MA and founded in 2003, the company’s name means “snap of the fingers” in Telugu, a South Indian Language. Chitika operates the second largest strategically targeted ad network in the world, serving over 450 million users over 4 billion ads each month on over 300,000 sites. They’re blazing the trail in mobile ad tech, and even publish news and special reports from their independent research arm.

mobile ad tech companiesLocalytics

Raj Aggarwhal founded this company in 2009 with the mission to empower brands to create great relationships with their mobile and web app users. Since then, big name companies like eBay,, Microsoft, and The New York Times have signed on to use their services, which now supports over 5000 customers and 20,000 apps. They also have a great blog, so take a look and learn more about the mobile space.

mobile ad tech companiesLocately

According to their website, Locately’s “proprietary data mining engine analyzes location data collected from opted-in mobile phones to understand what consumers are doing in the real world: where people shop, how they get to and from a given location, which stores they drive past, and much more.”

mobile ad tech companiesROAM

This company is literally defining the term “mCommerce” or mobile commerce. The whole point of having an advertisement is to drive a consumer to buy, and ROAM provides the platform for that. According to their website, “ROAM provides the only end-to-end mobile commerce platform enabling merchant-facing businesses and retailers across the globe to quickly, easily and cost-effectively deliver innovative and secure mobile point of sale solutions to their customers.”

Boston clearly has some forces to be reckoned with operating in the mobile sphere. How will your company take advantage of the impending mobile revolution?

Join us for our Community Potluck


This summer you’ve dealt with blistering heat, pouring rain, and even a rainbow or two. Now that August is upon us and the summer is almost over, let’s send it off in style with a celebration that the whole community’s invited to.

If you’ve been working your tail off all season and haven’t had much time to cook yourself a meal, we’ve got the event for you. Come network with some of Boston’s finest, while enjoying a meal and a drink. The best part? It’s FREE.

What will you bring? We’re bringing the booze – some ice cold PBRs and some of Spain’s most delectable red and white wine. You bring the bites.

Join Us for the Community Potluck Dinner
Thursday, August 15, 2013
6:30 – 8:30 pm
500 Harrison Avenue, FL 3R
Boston, MA 02118

No freeloading! Bring food. Eat food.

Make sure to tweet @Intelligent_ly and let the world know you’re coming! #ILYpotluck

Together, we can collectively realize the goal of giving up Ramen.

How to Be More Productive & Get More Out of Your Day

how to be more productive

In today’s digital world, we’ve all got a million things on our to-do lists. From catching up on emails, to picking up the dry cleaning, and everything in between, the list never seems to shrink. Even with all this technology we have to make our lives easier, there’s still never enough time in a day to get everything done.

But look at Dave Balter. He’s the newly appointed Head of Global Investments, the Executive Chair of BzzAgent and Smarterer, an angel investor with Boston Seed Capital, the cofounder of, and he has time to run 10ks (it only takes him 52 minutes and 9 seconds) and be a father.

Diane Hessan, the CEO of Communispace, has been busy tripling the revenue of the company over the last four years, and sits on the boards of Tufts University, Panera Bread, Governor Deval Patrick’s Council on Innovation, the Advertising Research Foundation, Horizons for Homeless Children, and The Boston Philharmonic, just to name a few.

And then there’s Aaron White, who when he’s not working on his latest side project, is currently a VP at Venrock and the former CTO of Boundless. Aaron uses a virtual personal assistant to help crunch through his work.

No matter how many tasks we think we have, there are always little tips and tricks that can help us get more work done in a day. Sound too good to be true? Ben Rubin, cofounder of Revv, a company dedicated to helping you get more out of life will teach you how to be more productive in his class on Productivity Hacks at on Monday, July 29.

We’ve rounded up a few productivity hacks that you can immediately apply to your own life and get work done faster. Read on below.

Productivity Hack #1: Skip the to-do list and instead schedule specific times in your day to accomplish your tasks.

While to-do lists are great at mapping out the tasks you need to take care of, they never seem to get completely crossed off. To work around it, schedule specific times in your day that you’ll dedicate to tackling each project. It’s a better way to manage your time and to make sure you cross everything off that list.

Productivity Hack #2: When checking email, remember OHIO — Only Handle It Once.

This hack comes from Erin Schulte, senior editor of Fast Company. As she writes in an article on productivity hacks, When it comes to checking email, don’t put off answering them until later. If you answer it right away, it will be out of sight and out of mind, allowing you to free up more time to do other more important things later.

Productivity Hack #3: Go to bed earlier or on time.

While this may sound counter-intuitive, getting a good night’s rest is essential to keep you staying awake and focused throughout the day, and the more awake and focused you are, the more work you can crush.

Want to learn more productivity hacks to get more out of your day? Join Ben Rubin on July 29th for his class! 

Image credit: ALT1040 via Compfight