Hello, Intelligent.ly Community!

After a good bit of searching, a lot of friend-making, and about 20 gallons of coffee meetings, I’m thrilled to join the Intelligent.ly team. Helping scaling startups develop their managers into highly effective leaders is a challenge I’m ready to tackle!

Not knowing exactly what I was looking for made for a wildly surprising and fun job search process. When people asked what I wanted, all I could say was, “I’m not sure, but I know that it must be 1) a company that provides real value 2) a learning experience that stretches my abilities and 3) with an awesome team that’s making moves.”

I’ve had the pleasure of meeting with some of our city’s finest, and interviewing with some of our best (you all know who you are). And it all led me here. Thank you. After meeting the Intelligent.ly team, I knew this exactly where I am supposed to be. Fostering this growing community of learners and game changers will be a pleasure.

I spent the last 4 years helping build a stellar culinary pathways program with a kickass team, and am proud of the organization we got off the ground. Extreme dedication, sweat, sleepless nights, fearless solicitation, and true commitment to the cause – Future Chefs taught me what it takes to turn a startup into a successful venture.

Photo: AbbieSo bring it, Intelligent.ly. Let’s make Boston’s managers the best, companies the strongest, and events the most fun!

Looking forward to meeting you all soon…
Abbie

 

Turning TWO and Launching Something NEW!

BIG NEWS: Intelligent.ly is Turning TWO!
…and to celebrate, we’re rolling out new programs just for you.

After hosting almost 200 skills classes for over 4,000 Bostonians and launching Intelligent.ly Exchange for high-potential mangers in scaling start-ups, we’ve seen and learned A LOT. You’ve told us what you love, what you need, and shared some of your biggest challenges and greatest successes. Thank you.

To continue best serving you, we’re thrilled to focus our attention on management development and special events that build Boston’s broader start-up community on a large scale. What more could you want everyday than a great manager and a cold beer?!

Let’s get Intelligent.ly.

Our Approach:

Intelligent.ly Exchange brings together top-performing new managers from high-growth companies to collaboratively grow their management skills. It’s limited to companies to enroll their teams, and is launching its third cohort in June. Learn More and Sign Your Managers Up for Success.

Our newest Management Development Workshops tackle key curriculum topics at an affordable price and are open to people whose companies may not be in a position to enroll them in Intelligent.ly Exchange but still believe investing in their professional development is essential. Learn More and Enroll to Become Exceptional.

Special Events: We believe a strong networks create strong leaders, and are proud to bridge connections with awesome events. We’re going to keep supporting (and hosting) the kind of events you love. Next up: Tech on Tap, RSVP Now.

Don’t Be a Skill Hog

So, you picked up some sweet skills at an Intelligent.ly class.  Congrats.  You’re obviously uber-cool – hungry to learn and looking for new ways to win.

Blush all you want – we know it’s true.

We also know that since you’re the opposite of selfish, your natural instinct is to share your new skills with EVERYONE back at the office. But, of course you don’t want to be ‘that guy’ who always knows how to do things better.

Pocket this list and you’ll be good to go.

6 Tips for Sharing New Skills
  1. Bring a Friend Next Time. Or just sign them up for the Intelligent.ly email list so they can fly solo.
  2. Look At Me. Everyone-look-at-meEven if you’d never do this in person, it’s A-OK to do it online. Make your status: “Went back to school at Intelligent.ly. Took [NAME] class last night. A+” and include the class link. When people comment, that’s your cue that they want to learn more. Twitter is even better (@Intelligent_ly)!
  3. Share the Deck. Since we post all classes on SlideShare, it’s easy to share on your company’s interwebs or circulate it in an email. Just remember to specifically tell people why they should look. EX: “check out the chart on slide #7; is this something we should try in our next campaign?”
  4. Skill Break. If a few people from your team are interested (float the idea first), block off 15 mins for a bagel break.  Don’t just summarize the class. Instead, recap the 3 ideas that are most applicable for your company and suggest ways to implement.
  5. Bring Your Team. Brain BoostHelp your friends boost their brainpower and suggest that your company pick up the tab. Suggest that you company join the Employee Class Program.  You’ll be able to encourage your peers to sign up for as many classes as they want for FREE!
  6. Blog It. Creating content is an awesome way to reinforce your new skills (learn-do-teach). And creating online content is the best way to establish your credentials.  Giddyup.  Start your own blog or ask to be a guest blogger somewhere else.  It’s easier than you think.

Justine’s GIANT LIST of Email Marketing Resources

Justine Jordan - looking fineFollowing her super useful class on Email Marketing at Intelligent.ly (see deck below), Justine offered to share her GIANT LIST of Email Marketing Resources that she’s compiled during her years on the job. Use wisely. Share liberally.  Justine Jordan is Director of Marketing at Litmus, where she leads content marketing, customer education and research initiatives. She’s massively passionate about email marketing, and hates being called a spammer.

Click here to see Justine's class at Intelligent.lyEmail Marketing – getting started and building an opt-in email list:

Gems from the Litmus blog that every email marketer should read:

Justine’s top 17 go-to sources for topnotch advice (in no particular order):

  1. http://www.email-marketing-reports.com/
  2. http://www.campaignmonitor.com/blog/
  3. http://stylecampaign.com/blog/
  4. http://www.emaildesignreview.com/
  5. http://emailwizardry.nightjar.com.au/
  6. http://www.mediapost.com/publications/email-insider/
  7. http://www.clickz.com/category/email
  8. http://blog.wordtothewise.com/
  9. http://blog.deliverability.com/
  10. http://blog.indiemark.com/
  11. http://emailcritic.com/
  12. http://marketingland.com/library/email-marketing-news
  13. http://www.emailmarketingrules.com/
  14. http://www.alchemyworx.com/emailworx/
  15. http://blog.emailexperience.org/
  16. http://emailblog.eu/
  17. http://www.emailmonday.com/

Get inspired – email examples to spark your creativity:

Digital marketing sites that you should know (they frequently email tips too):

Email Software Providers’ frequently post great tips:  

Justine admits that the blogs of her competitors ARE worth looking at!

THANK YOU JUSTINE! We also encourage following her rants and raves at @meladorri

4 Mobile Ad Tech Companies Making Waves in Boston

Mobile-Class2If you haven’t been reading the news lately, mobile technology is the future. With the proliferation of smartphones and tablets, consumers spend more time on these devices than ever before. You simply can’t afford to not pay attention to this seemingly trivial fact any longer. Mobile is quickly growing into not only a legitimate marketing channel, but is also on it’s way to becoming a major one, and is your ticket to success in the future.

As the mobile sphere matures, more and more companies, from the super enterprises like Google, Apple, Facebook, et. al., all the way down to sexy new startups are driving innovation in this sector. We’ve even got a handful in Boston as well.

And lucky for you, Jennifer Lum, founder of Adelphic Mobile and noble crusader at the forefront of this new movement will stop by to teach a class at Intelligent.ly on August 19th on Everything You Need to Know About Mobile Ad Tech. She’ll share her knowledge and give you what it takes to get a leg up in this new frontier. Sign up below.

Jennifer Lum isn’t the only one in Boston making waves in the mobile space, though. We’ve rounded up a list of four mobile companies based in this city that you should make a point to pay attention to.

Chitika

mobile ad tech companies

Based in Westborough, MA and founded in 2003, the company’s name means “snap of the fingers” in Telugu, a South Indian Language. Chitika operates the second largest strategically targeted ad network in the world, serving over 450 million users over 4 billion ads each month on over 300,000 sites. They’re blazing the trail in mobile ad tech, and even publish news and special reports from their independent research arm.

mobile ad tech companiesLocalytics

Raj Aggarwhal founded this company in 2009 with the mission to empower brands to create great relationships with their mobile and web app users. Since then, big name companies like eBay, Salesforce.com, Microsoft, and The New York Times have signed on to use their services, which now supports over 5000 customers and 20,000 apps. They also have a great blog, so take a look and learn more about the mobile space.

mobile ad tech companiesLocately

According to their website, Locately’s “proprietary data mining engine analyzes location data collected from opted-in mobile phones to understand what consumers are doing in the real world: where people shop, how they get to and from a given location, which stores they drive past, and much more.”

mobile ad tech companiesROAM

This company is literally defining the term “mCommerce” or mobile commerce. The whole point of having an advertisement is to drive a consumer to buy, and ROAM provides the platform for that. According to their website, “ROAM provides the only end-to-end mobile commerce platform enabling merchant-facing businesses and retailers across the globe to quickly, easily and cost-effectively deliver innovative and secure mobile point of sale solutions to their customers.”

Boston clearly has some forces to be reckoned with operating in the mobile sphere. How will your company take advantage of the impending mobile revolution?